Our Story
Every journey begins with a single step—and ours is guided by inspiration, creativity, and a deep appreciation for life’s simple wonders. As you explore The Lost Footsteps, you’ll step into the world of two dreamers, see through their eyes, and feel their shared love for the beauty that surrounds us.
Like every good story, ours unfolds in chapters. So, grab a cup of tea, get cozy, and let’s begin with Chapter 1…
Chapter 1: The Beginning
We are A and A, a husband-and-wife duo based in Alberta. Our days revolve around relentlessly designing new products (but not producing them until you order) so you can enjoy the full flavor of browsing through a retail store without the environmental guilt of fast fashion. Outside of work, we’re pretty regular folks—hiking, reading, endlessly scrolling through social media, clearing snow from our driveway for what feels like most of the year, and simply enjoying each other’s company. While we manage every aspect of the business—except production and fulfillment—we’re a little shy, so you might not see our faces for a while. But don’t worry, we’re here, working behind the scenes to bring you something special. Consider us your quiet friends, creating with love and a shared vision.
Chapter 2: The Inspiration
The idea of The Lost Footsteps didn’t come to us in a single moment—it brew slowly, like a new leaf on one of our houseplants. We spent years debating whether to step into the saturated world of fashion, questioning if anyone would even notice us.
We always see beauty around us. In life’s simple moments. A moonless night filled with stars, or a full moon with a beautiful halo around it, or watching embers in hearth, or smelling a new book, or watching one of our houseplants sprout a new leaf. We wanted to give this beauty a canvas, a medium to share it with the world. And also spread the idea that to find beauty, you might not have to look much further than just around you. The Lost Footsteps became our canvas, and you our cherished audience.
Chapter 3: The Road Less Traveled
Walking the road less traveled is never easy. Our journey has been filled with contradictions and tough decisions. We didn’t want a physical store, but we wanted to give people a store-like shopping experience. We didn’t want to produce in bulk but wanted our shoppers to have plenty of choices. We aimed to keep prices low while incorporating sustainable practices—a daunting task. What you see now is just our first steps in navigating these challenges. We’re still figuring things out, still unsure about many things—but one thing we do know is that we aren’t walking this road alone. We’re taking you and others like you with us.
Chapter 4: The Values - Staying True
Kindness is the core value that guides us. We strive to be kind to people, the environment, plants, animals, and even your mind as a shopper. We understand that adopting an environmentally conscious lifestyle can be overwhelming, so we’re not here to force it—we’re here to help you transition gradually. On our website, you’ll find the same delightful browsing experience you love from other fashion retailers, but with a promise: we only produce on demand. We believe curiosity is part of our human identity, and we aim to nurture it while staying true to our values.
Chapter 5: The Blank Pages
The journey ahead is a set of blank pages, intentionally left empty. We believe that growth and learning come from interactions with you—our community. With every product we design with love, every item you wear and cherish, we’ll add ink to these blank pages. Together, we’ll write this story and continue our journey. Thank you for being part of The Lost Footsteps. This is just the beginning, and we’re so grateful to have you walking this path with us. Together, we’ll create a story worth telling.